[Virtual] Let Data Decide: An Audience Approach to Marketing

Thursday, June 03, 2021
10:00 AM – 11:00 AM

Marketers today have more ways than ever to reach their audience, and more data than ever to inform their strategies. As audiences have changed the ways in which they consume media, the approach to reaching these audiences must also change.

Learn how advertisers can build reach in a world where an abundance of choice in both content and distribution platforms continues to splinter audiences. Experts from Effectv, an audience delivery company that combines the best of digital with the power of TV, will discuss how to follow the audience to build a data-driven marketing strategy for your business.

This Event is Closed


  • Paula Clancey

    Director, Measurement & Insights, Effectv

  • Travis Flood

    Director of Customer Insights, Effectv

  • Sean Morrissey

    Area Sales Manager, Effectv

  • Jim Payton

    Media Consultant, Effectv


The Chamber of Commerce for Greater Philadelphia strives to create an inclusive and equitable environment for all. If you have a disability and require accommodations in order to fully participate in this event, please contact us here at least three business days in advance of the event. You will be contacted by someone from our staff to discuss your specific needs.

Health & Safety Policy:
The Chamber will take precautions to ensure the health & safety of our guests, abiding guidelines set by the Center for Disease Control (CDC) along with state and local laws. If you are ill, experiencing a fever, or have been in close contact with someone diagnosed with COVID within 14 days of the program/event, you may not attend in-person programs/events.

Registration/Cancellation Policy:
Pre-registration is necessary and payment is required upon registration. No refunds will be given one week prior to program/event. Substitutions may be made with at least 24-hour notice. For live events, walk-ins cannot be accommodated at this time. Tickets will be held at the door and reserved seating for tables of 10 only. For virtual programs, links are sent to pre-registered guests 24 hours prior to program/event via Outlook.

Attendee Policy:
Chamber programs/events are privately sponsored events with a structured format. No demonstrations or other disruptions will be tolerated. Violation of this policy may result in the attendee's removal from the premises or virtual program/event without refund, in addition to possible legal remedies.

Photo Policy:
Your registration constitutes permission to use photos, audio, and video recording taken of you at the event for promotional purposes in connection with the Chamber and its Councils.


Contact Sydney Wilson-Roberts at swilsonroberts@chamberphl.com


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“It is a big step for an organization to decide to embrace DEI, but the next big step of actually achieving progress toward these goals can be aided by professional development programs.” Read more from @EisnerAmper’s Katharina Casey: https://t.co/QmVJEpUhst #DiversityPHL

Next week: Discover how our region’s business, civic, and government entities can come together to intentionally support small, Black-, and brown-owned businesses beyond monetary investment. https://t.co/Am6dGLtGAf #PhillyRoadmap

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