[Virtual] The Mighty Middle Market: Reengaging Customers and Clients in a Digital World

Wednesday, January 27, 2021
10:00 AM – 11:30 AM

COVID-19 has continued to test the strength and resiliency of the middle market (businesses with annual revenue between $10 million and $1 billion). The global pandemic has expedited the digital transformation process for many, with social distancing requirements forcing business leaders to enhance their virtual presence and digitize processes in a matter of months. As we approach one year since the onset of the crisis, middle market businesses should begin to shift mindsets from survival to reinvention. By strategically investing in and integrating digital tools to stay ahead of the curve, middle market businesses are in prime position to virtually reengage existing clients and build a new path forward toward growth.

Join us to hear from middle market leaders as they share digital transformation tips and best practices on how to enhance your digital presence beyond the bare bones needed to get by in a virtual world. Douglas Farren, Director, National Center for the Middle Market (NCMM), will offer insight on how middle market companies have fared and why businesses should focus on reinventing their strategy to effectively reengage customers and clients, followed by Charles Zwicker, Chief Operations Officer, Weidenhammer, who will provide best digital practices to reach new customers. Attendees are welcome and encouraged to join the event early for the first half hour of open networking with fellow middle market leaders. 

This Event is Closed



The Chamber of Commerce for Greater Philadelphia strives to create an inclusive and equitable environment for all. If you have a disability and require accommodations in order to fully participate in this event, please contact us here at least three business days in advance of the event. You will be contacted by someone from our staff to discuss your specific needs.

Registration/Cancellation Policy:
Pre-registration is necessary, availability is not guaranteed for walk-ins. Payment is required upon registration/entrance. No refunds will be given one week prior to program/event. Substitutions may be made. Tickets will be held at the door. Reserved seating for tables of 10 only. Please advise your guests that tickets will be held at the door under your company name.

Attendee Policy:
Chamber programs are privately sponsored events with a structured format. No demonstrations or other disruptions will be tolerated. Violation of this policy may result in the attendee's removal from the premises without refund, in addition to possible legal remedies.

Photo Policy:
Your registration constitutes permission to use photos, audio, and video recording taken of you at the event for promotional purposes in connection with the Chamber and its Councils.


Contact Emma Petty at epetty@chamberphl.com


View Attending Organizations »


“Aaron’s dedication to helping businesses & organizations thrive makes him an ideal candidate to represent Treasury on the PCD Bank board." - Treasurer Stacy Garrity announces Aaron Cohen appointment. https://t.co/tI7sYElXkD #GoodBizPHL

Congratulations to our member @the_barnes' Kathleen Greene on being recognized by @ArtsBusinessPHL as their 2021 Leadership Award honoree. Get tickets to the May 19 celebration, free and open to the public: https://t.co/7JFMRVlUPp

In case you missed it, Bili Mattes, D.Ed. of @HarrisburgU shared thoughts on how higher education institutions can help employers close critical talent gaps and accelerate economic mobility for our region’s workers. https://t.co/Med1NX8yC4 #TalentPHL

Sign up

My Benefit Advisor
PA Drug Card
Go to Top