[Virtual] The Mighty Middle Market: Reengaging Customers and Clients in a Digital World

Wednesday, January 27, 2021
10:00 AM – 11:30 AM

COVID-19 has continued to test the strength and resiliency of the middle market (businesses with annual revenue between $10 million and $1 billion). The global pandemic has expedited the digital transformation process for many, with social distancing requirements forcing business leaders to enhance their virtual presence and digitize processes in a matter of months. As we approach one year since the onset of the crisis, middle market businesses should begin to shift mindsets from survival to reinvention. By strategically investing in and integrating digital tools to stay ahead of the curve, middle market businesses are in prime position to virtually reengage existing clients and build a new path forward toward growth.

Join us to hear from middle market leaders as they share digital transformation tips and best practices on how to enhance your digital presence beyond the bare bones needed to get by in a virtual world. Douglas Farren, Director, National Center for the Middle Market (NCMM), will offer insight on how middle market companies have fared and why businesses should focus on reinventing their strategy to effectively reengage customers and clients, followed by Charles Zwicker, Chief Operations Officer, Weidenhammer, who will provide best digital practices to reach new customers. Attendees are welcome and encouraged to join the event early for the first half hour of open networking with fellow middle market leaders. 

This Event is Closed



The Chamber of Commerce for Greater Philadelphia strives to create an inclusive and equitable environment for all. If you have a disability and require accommodations in order to fully participate in this event, please contact us here at least three business days in advance of the event. You will be contacted by someone from our staff to discuss your specific needs.

Attendee Policy:
Chamber programs/events are privately sponsored events with a structured format. No demonstrations or other disruptions will be tolerated. Violation of this policy may result in the attendee's removal from the premises or virtual program/event without refund, in addition to possible legal remedies.

Anti-Harassment Policy:
Chamber is committed to providing a harassment-free and inclusive experience for everyone at our events, and all events hosted in The Chamber’s facilities. We will not tolerate harassment of participants or Chamber staff in any form. Participants violating these rules may be sanctioned or removed from the event at the discretion of the event organizers.

Health & Safety Policy:
The Chamber will take precautions to ensure the health & safety of our guests, abiding guidelines set by the Center for Disease Control (CDC) along with state and local laws. By attending, guests assume the risk related to possible exposure. Those who are sick, suspect they have or had COVID, should not attend.

Program Link:
For virtual programs, links are sent to pre-registered guests 24 hours prior to program/event via an Outlook calendar invitation.

Photo Policy:
Your registration constitutes permission to use photos, audio, and video recording taken of you at the event for promotional purposes in connection with the Chamber and its Councils.

Registration/Cancellation Policy:
Pre-registration is necessary and payment is required upon registration. Walk-ins are not guaranteed entrance. No refunds will be given one week prior to program/event. Substitutions may be made with at least 24-hour notice.

Ticket/Seating Policy:
Tickets are held at the door under company name. Reserved seating for tables purchases only.


Contact Emma Petty at epetty@chamberphl.com


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