COVID-19 has continued to test the strength and resiliency of the middle market (businesses with annual revenue between $10 million and $1 billion). The global pandemic has expedited the digital transformation process for many, with social distancing requirements forcing business leaders to enhance their virtual presence and digitize processes in a matter of months. As we approach one year since the onset of the crisis, middle market businesses should begin to shift mindsets from survival to reinvention. By strategically investing in and integrating digital tools to stay ahead of the curve, middle market businesses are in prime position to virtually reengage existing clients and build a new path forward toward growth.
Join us to hear from middle market leaders as they share digital transformation tips and best practices on how to enhance your digital presence beyond the bare bones needed to get by in a virtual world. Douglas Farren, Director, National Center for the Middle Market (NCMM), will offer insight on how middle market companies have fared and why businesses should focus on reinventing their strategy to effectively reengage customers and clients, followed by Charles Zwicker, Chief Operations Officer, Weidenhammer, who will provide best digital practices to reach new customers. Attendees are welcome and encouraged to join the event early for the first half hour of open networking with fellow middle market leaders.
Managing Director, National Center for the Middle Market (NCMM)
The National Center for the Middle Market (NCMM) is a collaboration between Ohio State University Fisher College of Business and Chubb, providing a voice for this critical yet understudied segment of the economy. Doug joined Fisher College of Business after an 11-year career at Limited Brands, where he served as senior manager of supply chain planning. Doug holds a Bachelor of Science in Marketing from Penn State University, where he was an athlete and student assistant under Joe Paterno.
Chief Operating Officer, Weidenhammer Systems Corporation
Chuck is a senior technology executive with 30 years of experience in consulting, sales & marketing, and operations. Chuck is known for driving significant growth and measurable business outcomes to customers through marketing, communications, and technology solutions and services. Weidenhammer is a nationally recognized digital consulting firm focused on optimizing customer experiences and business performance through strategy, innovation, and the intelligent application of technology.
Vice President, PDC Machines
Kareem Afzal is the Vice President of PDC Machines, specializing in engineered solutions for Alternative Energy/Hydrogen refueling stations. PDC supports various industries including Chemical and Petrochemical (CPI), Specialty Gas, Pharmaceutical, and Food & Beverage worldwide. PDC is a growing company with record revenue and unit sales for the last 8 years. Kareem is very active serving the community through many organizations that work to support children and end hunger.
Founder & Co-Owner, High Street Hospitality Group
Ellen is the founder and co-owner of High Street Hospitality Group, operating five of the country’s most noteworthy restaurants: Fork, High Street Philly, High Street Provisions and a.kitchen+bar in Philadelphia and High Street on Hudson in Manhattan. Yin was nominated Outstanding Restaurateur by James Beard in 2018 & 2019. Yin was honored by the PBJ 2020 Women of Distinction Award. The Chamber recognized High Street Hospitality Group as an honoree of 2020 the Inspiring Excellence Award.
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Accessibility:
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If you have a disability and require accommodations in order to fully participate in this event,
please contact us here at least three business days in advance of the event. You will be contacted by someone from our staff to discuss your specific needs.
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Attendee Policy:
Chamber programs are privately sponsored events with a structured format. No demonstrations or other disruptions will be tolerated. Violation of this policy may result in the attendee's removal from the premises without refund, in addition to possible legal remedies.
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. The global pandemic has expedited the digital transformation process for many, with social distancing requirements forcing business leaders to enhance their virtual presence and digitize processes in a matter of months. As we approach one year since the onset of the crisis, middle market businesses should begin to shift mindsets from survival to reinvention. By strategically investing in and integrating digital tools to stay ahead of the curve, middle market businesses are in prime position to virtually reengage existing clients and build a new path forward toward growth.
Join us to hear from middle market leaders as they share digital transformation tips and best practices on how to enhance your digital presence beyond the bare bones needed to get by in a virtual world. Douglas Farren, Director, National Center for the Middle Market (NCMM), will offer insight on how middle market companies have fared and why businesses should focus on reinventing their strategy to effectively reengage customers and clients, followed by Charles Zwicker, Chief Operations Officer, Weidenhammer, who will provide best digital practices to reach new customers. Attendees are welcome and encouraged to join the event early for the first half hour of open networking with fellow middle market leaders. &media=~/Images/events/banner/generic_graphics_Chamber_banner.jpg){kind=small}
