[Virtual] The Mighty Middle Market: Reengaging Customers and Clients in a Digital World

Wednesday, January 27, 2021
10:00 AM – 11:30 AM

COVID-19 has continued to test the strength and resiliency of the middle market (businesses with annual revenue between $10 million and $1 billion). The global pandemic has expedited the digital transformation process for many, with social distancing requirements forcing business leaders to enhance their virtual presence and digitize processes in a matter of months. As we approach one year since the onset of the crisis, middle market businesses should begin to shift mindsets from survival to reinvention. By strategically investing in and integrating digital tools to stay ahead of the curve, middle market businesses are in prime position to virtually reengage existing clients and build a new path forward toward growth.

Join us to hear from middle market leaders as they share digital transformation tips and best practices on how to enhance your digital presence beyond the bare bones needed to get by in a virtual world. Douglas Farren, Director, National Center for the Middle Market (NCMM), will offer insight on how middle market companies have fared and why businesses should focus on reinventing their strategy to effectively reengage customers and clients, followed by Charles Zwicker, Chief Operations Officer, Weidenhammer, who will provide best digital practices to reach new customers. Attendees are welcome and encouraged to join the event early for the first half hour of open networking with fellow middle market leaders. 

This Event is Closed



The Chamber of Commerce for Greater Philadelphia strives to create an inclusive and equitable environment for all. If you have a disability and require accommodations in order to fully participate in this event, please contact us here at least three business days in advance of the event. You will be contacted by someone from our staff to discuss your specific needs.

Health & Safety Policy:
The Chamber will take precautions to ensure the health & safety of our guests, abiding guidelines set by the Center for Disease Control (CDC) along with state and local laws. If you are ill, experiencing a fever, or have been in close contact with someone diagnosed with COVID within 14 days of the program/event, you may not attend in-person programs/events.

Registration/Cancellation Policy:
Pre-registration is necessary and payment is required upon registration. No refunds will be given one week prior to program/event. Substitutions may be made with at least 24-hour notice. For live events, walk-ins cannot be accommodated at this time. Tickets will be held at the door and reserved seating for tables of 10 only. For virtual programs, links are sent to pre-registered guests 24 hours prior to program/event via Outlook.

Attendee Policy:
Chamber programs/events are privately sponsored events with a structured format. No demonstrations or other disruptions will be tolerated. Violation of this policy may result in the attendee's removal from the premises or virtual program/event without refund, in addition to possible legal remedies.

Photo Policy:
Your registration constitutes permission to use photos, audio, and video recording taken of you at the event for promotional purposes in connection with the Chamber and its Councils.


Contact Emma Petty at epetty@chamberphl.com


View Attending Organizations »


"The Chamber of Commerce of Greater Philadelphia has launched a regional effort to land the Advanced Research Projects Agency for Health..." - @PHLBizJournal https://t.co/r3T7C3iFnW

Click to learn more about the formation of a new federal agency, ARPA-H, and the campaign to make Philadelphia its potential future home. #GoodBizPHL

The Bill is signed! This image depicts the impact of our advocacy efforts to reduce wage + business taxes in PHL. #GoodBizPHL Pictured, representatives from @ChamberPHL @InclGrowthPhl @official_AACC @PHLCouncil @Think_IBA @AACCGP @PhillyMayor @PhiladelphiaGov + Team Clean

Sign up

My Benefit Advisor
Go to Top