Transforming your company story into a compelling branding strategy engages prospective clients, drives revenue, and contributes to the long-term growth of your company.
During a panel discussion, hear from Peter Madden, President, AgileCat, and regional branding and advertising experts as they offer insight into how to create captivating brand stories that not only win, but last. Our panelists will then breakout to lead smaller roundtable discussions and give constructive feedback to attendees looking to share their branding challenges.
This Event is Closed
President, AgileCat
Peter Madden founded AgileCat in 2001 out of a Manayunk rowhome with a borrowed computer and $200. Since those humble beginnings, AgileCat, known for its aggressive approach to driving revenue and growth through disruptive creative solutions, has created brands and advertising campaigns that thrive throughout the world. Madden is referred to as a “brand guru” by USA Today and has appeared on countless TV and radio news programs regionally to discuss trends in marketing.
Vice President of Marketing, Fitler Club
Alyssa Devore is Vice President of Marketing at the Fitler Club, a private lifestyle club combining world-class entertainment, social, wellness, and business offerings under one roof. With over 15 years of luxury marketing and strategic branding experience, Alyssa is responsible for all marketing initiatives including branding and brand development, membership growth and programming, digital marketing, social media, and philanthropy.
Vice President of Marketing & Communications, Philadelphia Convention & Visitors Bureau
Prior to his current role as Vice President of Marketing and Communications at the Philadelphia Convention and Visitors Bureau, Joe Heller served as Vice President of Brand Strategy and Creative Content for the Philadelphia Flyers, where he led the Flyers mascot project resulting in the creation of “Gritty” — sparking national and international media interest and propelling the Flyers brand recognition to new heights.
Founder and Director of Digital Strategy, SEER Interactive
A former teacher with a knack for advising, Wil Reynolds has been helping Fortune 500 companies develop SEO strategies since 1999. In recent years, Wil has been leading the charge to leverage “Big Data” to break down silos between SEO, PPC, and traditional marketing — pulling together data from various sources to see the big picture. In 2002, started Seer Interactive as a one-man operation out of his living room. Today, Seer is home to over 180 employees across Philadelphia and San Diego.
CEO & Founder, Buzz Marketing Group
Tina Wells is the CEO and Founder of Buzz Marketing Group, an agency that creates marketing strategies for clients within beauty, entertainment, fashion, finance, and lifestyle. Tina has nearly two decades of experience connecting influencers and consumers, and her clients include Dell, The Oprah Winfrey Network, Kroger, Apple, Proctor + Gamble, Johnson & Johnson, and American Eagle Outfitters.
SPONSORED BY
Sponsorship opportunities are available to fit a variety of goals and budgets. Contact torio@chamberphl.com for more information.
Accessibility:
The Chamber of Commerce for Greater Philadelphia strives to create an inclusive and equitable environment for all.
If you have a disability and require accommodations in order to fully participate in this event, please contact us
here at least three business days in advance of the event. You will be contacted by someone from our staff to discuss your specific needs.
Attendee Policy:
Chamber programs/events are privately sponsored events with a structured format. No demonstrations or other disruptions will be tolerated. Violation of this policy may result in the attendee's removal from the premises or virtual program/event without refund, in addition to possible legal remedies.
Anti-Harassment Policy:
Chamber is committed to providing a harassment-free and inclusive experience for everyone at our events, and all events hosted in The Chamber’s facilities. We will not tolerate harassment of participants or Chamber staff in any form. Participants violating these rules may be sanctioned or removed from the event at the discretion of the event organizers.
Health & Safety Policy:
The Chamber will take precautions to ensure the health & safety of our guests, abiding guidelines set by the Center for Disease Control (CDC) along with state and local laws. By attending, guests assume the risk related to possible exposure. Those who are sick, suspect they have or had COVID, should not attend.
Program Link:
For virtual programs, links are sent to pre-registered guests 24 hours prior to program/event via an Outlook calendar invitation.
Photo Policy:
Your registration constitutes permission to use photos, audio, and video recording taken of you at the event for promotional purposes in connection with the Chamber and its Councils.
Registration/Cancellation Policy:
Pre-registration is necessary and payment is required upon registration. Walk-ins are not guaranteed entrance. No refunds will be given one week prior to program/event. Substitutions may be made with at least 24-hour notice.
Ticket/Seating Policy:
Tickets are held at the door under company name. Reserved seating for tables purchases only.
