Dominating the Marketplace: How Customer Loyalty Brings Corporate Success


Monday, April 08, 2019
4:00 PM – 6:30 PM

Customer loyalty is key to marketplace dominance. For growing businesses, it’s imperative to have a healthy relationship with your clientele as a positive interaction can turn a single customer into a brand ambassador with a broad sphere of influence. Join Harley-Davidson's former Director of Communications, Ken Schmidt, as he shares the secrets that spurred Harley-Davidson’s remarkable turnaround and insights from his new book, Make Some Noise: The Unconventional Road to Dominance.

Schmidt is widely known and respected as one of the business world’s most outspoken, provocative, and entertaining thought leaders on topics including competition, positioning, reputation management, human behavior, and loyalty. Attendees will learn Schmidt’s innovative approach to creating customer loyalty and marketplace dominance including the three key questions to assess a company’s positioning, competitiveness, and reputation.

Following Schmidt’s discussion, a panel of regional experts will share tips on how growing businesses can leverage customer loyalty to achieve their business goals.

Panel Speakers:

  • Greg Henry, President & CEO, Push10
  • Joe Holden, Esq., Vice President, Account Management, The Graham Company
  • Veronica McKee, Vice President, Marketing, Philly Pretzel Factory
  • Moderated by: Lyndsey Fox, Director of Strategy, Allen & Gerritsen

Ticket price includes a copy of Ken Schmidt's book, Make Some Noise: The Unconventional Road to Dominance.

This Event is Closed


FEATURED SPEAKER


PANELISTS & MODERATOR

  • Joe Holden

    VP, Account Management, The Graham Company

  • Veronica McKee

    VP, Marketing, Philly Pretzel Factory

  • Gregory Henry

    President & CEO, Push10

  • Lyndsey Fox

    Director of Strategy, Allen & Gerritsen



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Registration/Cancellation Policy:
Pre-registration is necessary, availability is not guaranteed for walk-ins. Payment is required upon registration/entrance. No refunds will be given one week prior to program/event. Substitutions may be made. Tickets will be held at the door. Reserved seating for tables of 10 only. Please advise your guests that tickets will be held at the door under your company name.

Attendee Policy:
Chamber programs are privately sponsored events with a structured format. No demonstrations or other disruptions will be tolerated. Violation of this policy may result in the attendee's removal from the premises without refund, in addition to possible legal remedies.

Photo Policy:
Your registration constitutes permission to use photos, audio, and video recording taken of you at the event for promotional purposes in connection with the Chamber and its Councils.


QUESTIONS?

Contact Sydney Wilson-Roberts at swilsonroberts@chamberphl.com


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