Competing Against Luck with Clayton Christensen


Friday, January 06, 2017
8:30 AM – 11:00 AM

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On December 6, the foremost authority on innovation and growth presents a path-breaking strategy every company needs to transform innovation from a game of chance to one of replicable strategy. A generation ago, Clayton Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful and predictive new insights.

After years of research, Christensen has come to one critical conclusion: our long-held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don’t buy products or services; they “hire” them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.

Join the Arts + Business Council, a Council of the Chamber of Commerce for Greater Philadelphia, in bringing the business, legal, technology and creative communities together for an innovation focused event featuring Harvard Business School Professor, Disruptive Innovation Expert, scholar, author, and business consultant, Clayton Christensen.

Questions? Contact Ari Kushner at 215.790.3606 or akushner@artsbusinessphl.org.

This Event is Closed



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Contact Brynn Primavera at bprimavera@chamberphl.com


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