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Speakers

Speakers

  • Cassandra Bailey

    at Slice Communications

    Topic:
    Integrating Public Relations and Social Media

    Objectives:
    Be able to understand public relations and social media as separate entities as well as how to understand using them together to create a successful business model and campaign.

    Benefit to audience:
    A deeper understanding of each field and how they work together. The benefit will be to implement this business model into companies and businesses to see if integration is correct and helpful for various companies. Another benefit is the deeper understanding of how each is used, as specifically broken down by Slice's business model in the Philadelphia market.

  • Alex Basilevsky

    at Obermayer Rebmann Maxwell & Hippel LLP

    Topic:
    Managing Environmental Risk in Real Estate Transactions And Development

    Objectives:
    Understand the environmental laws applicable to real estate acquisition and development, the common environmental risks developers encounter - particularly in urban environments like Philadelphia, and how to manage and mitigate those risks.

    Benefit to audience:
    Participants will understand the potential environmental challenges associated with commercial real estate development and, most importantly, learn strategies for proactively investigating and addressing those challenges.

  • Tracy Brown

    at Leadership Solutions, Inc.

    Topic:
    Leadership Development and the Importance of Emotional Intelligence

    Objectives:
    Have a better understanding of EQ versus IQ, and the role emotional intelligence plays in a leader's personal and professional development and overall individual and organizational success.

    Benefit to audience:
    To learn more about one's own tendencies and preferences. To identify strategies for enhancing their EQ as well as members of their team. To engage in discussion with other participants to learn about other preferences and the importance of perspective.

  • Stephen Cabano

    at Pathfinder, LLC

    Topic:
    Effective Use of Your Capital Budgets - Cost Effective Delivery of Value

    Objectives:
    -gain an understanding of the trends in the capital project planning and execution environment, and how to deal with these trends in order to provide the best utilization of an organization’s capital budget through project delivery.

    Benefit to audience:
    With the drive for the local region to become an energy hub, effective utilization of capital is critical. Attendees will learn from energy industry-specific Lessons Learned and Best Practices that drive capital effectiveness.

  • Phil Charron

    at Think Company

    Topic:
    Telling Stories with Data

    Objectives:
    How do you keep your audience engaged while presenting lots of information at once? Storytelling is an art form and a science that has been practiced throughout human history. By the end of the session, participants will know how to use core storytelling principles like character, time, and setting to form compelling and persuasive presentations and talks involving large amounts of data.

    Benefit to audience:
    Participants will learn not only how to tell compelling stories about data and information using storytelling and visuals, they'll learn about the best ways to look at their data, make important connections, and craft a strong takeaway to share with their own audiences in the future.

  • Aimee Cicero

    at Brownstein Group

    Topic:
    Managing Your Online Reputation

    Objectives:
    “Reputation” has been a buzzword in the industry for several years, but how many companies are actually managing their reputation and managing it well? This panel will look at online reputation and how it can both positively and negatively effect your business and how to leverage your reputation in today’s ever-changing digital landscape.

    Benefit to audience:
    How to approach both a negative and positive review; How to use dissatisfied customers to improve your product or services; Making sure that your customer service team acts as an ally for the customer, not an opponent;

  • David Cohen

    at Bank of America

    Topic:
    Retirement benefits

    Objectives:
    Have a better understanding of their retirement benefit options and if they are business owners, will have actionable information to reevaluate current plan needs.

    Benefit to audience:
    Understanding the complex options for retirement benefit plans.

  • Tony Cuffie

    at Homes & Living/Parade of New Homes

    Topic:
    Advertising and Motivational

    Objectives:
    have an understanding of the impact and possibilities of advertising. They will have a firm grasp of the implications and the flexibilities that exists by understanding the playing field and who they are trying to reach. On the motivational front attendees will be challenged to dare look at themselves and face their biggest enemy in a positive and inspiring way.

    Benefit to audience:
    Advertising: Understanding their power to capitalize on ad opportunities with a small budget Motivational: Using what they have within themselves to win at whatever the endeavor

  • Jay Devine

    at Devine + Partners

    Topic:
    Crisis Communications, Marketing Your Business, Corporate Social Responsibility

    Objectives:
    Gain a better understanding of the role of social media, media relations and marketing for their business/organization

    Benefit to audience:
    Hands-on, actionable steps to grow their business or reach organization goals

  • Michael Donahue

    at Drucker & Scaccetti

    Topic:
    Business Succession Planning

    Objectives:
    Identify the key issues in formulating your exit strategy.

    Benefit to audience:
    Participants will gain an understanding of the business, legal, and regulatory challenges relevant to succession planning.

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